Emmys Go Digital: Amazon Wins Global Streaming Rights
The Primetime Emmy Awards will stream live for free worldwide on Amazon Prime Video starting in 2027, marking a shift away from traditional broadcast networks.
The Television Academy has made a six-year agreement with Amazon Prime Video to broadcast the Emmys worldwide, starting from September 2027. The agreement replaces the traditional broadcast network rotation. The ceremony will be free to view worldwide, without requiring a Prime Video subscription. The deal is reportedly worth between $15 million and $20 million per year, with some sources suggesting a total value of over $120 million.
The Emmys are the latest major awards show to shift its broadcast strategy, following the Oscars' move to YouTube live streaming in 2029. This trend reflects the evolving viewing habits of audiences and the rise of digital platforms.
Advertise with usYour brand hereIn-feed (between news) · Native cardBook this space →Amazon Prime Video has obtained the exclusive global license to broadcast the Emmys, representing a major collaboration for the streaming service.
The Emmys' new digital home will likely attract a global audience, with the ceremony streaming live for free worldwide.
Why it matters
This shift highlights the growing importance of digital platforms in the entertainment industry, offering new opportunities for audiences and creators alike. Everyday investors may be interested in the impact of this trend on the streaming services and media companies involved.
What's next
The Emmys will continue to evolve its digital strategy, with Amazon Prime Video set to host the ceremony starting in 2027.
How the story unfolded
Read the original reporting
BBC News – Amazon wins global rights to stream Emmys in six-year deal ↗
Variety – Emmys Move to Prime Video in Six-Year, Global Deal Worth Around $15 Million a Year ↗
Deadline – Amazon Strikes Six-Year Global Deal For Emmys Worth More Than $20M Per Year, Will Make Event Free To View ↗
Wired – The 13 Amazon Device Deals Actually Worth Snagging This Prime Day ↗
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